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[Report] Taiwan Travel & Tourism Market Research, Trends, Analysis Home Contact Us | Download | Learn More | -- Contact | about The Infoshop | Catalog | Mailing List | Search | What's New Coming Soon Press Release Biotechnology Pharmaceutical Medical Devices Energy Automotive Materials Industrial Machinery Construction Environment Food Banking Electronics Devices / Semiconductors Aerospace Consumer Goods Patent & Intellectual Property Wireless & Mobile Communication Fiber Optics & CATV Internet Access Technologies Internet / E-Commerce Corporate & Home Networking Customer Care & Billing Software & IT Regional Telecom Markets Public Network & Switching Technology Company Profiles & Competitive Analysis Devices / Components Satellite Communication & Broadcasting [Report] Travel And Tourism in Taiwan Pub Time: 2005/04 Executive Summary The number of arrivals is expected to rise by 26.3% in 2004, representing a recovery from the drop of 24.5% in 2003 caused by the outbreak of SARS. Incoming tourist receipts will increase in 2004 as a result, up by 12% on 2003. The recovery in 2004 will, however, be partial and, compared to 2002, the number of arrivals will be 5% lower in 2004. The recovery of incoming tourist receipts was weaker due to a fall in average receipts per visitor and, in 2004, total incoming receipts are forecast to be more than 8% lower than in 2002. Similarly, outbound tourism is expected to see a partial recovery in 2004. The number of departures will increase by 16.5%, taking the total to 6.9 million outgoing visitors, 6% fewer than in 2002. Outgoing expenditure will rise by 10% in 2004, bringing the total to NT$333.8 billion, 6.5% less than in 2002. Outgoing tourist expenditure will see a stronger rebound than incoming tourist receipts as average spending per outgoing visitor is expected to fall less in 2004 than incoming receipts per visitor. The introduction of the 2-day weekend and the "Civil Travel Card" continues to push market sales growth in the domestic tourism industry. Food and spas are the two most important elements in domestic tourism for local tourists. Over the 1999-2004 period the internet increased its importance in the overall tourism industry, from an information provider to a comprehensive platform for all travel-related needs, including booking and purchasing, espceially for airline tickets, accomodation, car rental, major attractions and a variety of holiday packages. The combination of price competition for outbound travel and the increasing number of incoming travellers has helped to narrow the balance of tourism payments over the review period. The deficit reached its highest point in 2000 at over NT$226 million, and narrowed to NT$173.5 million in 2003, its lowest point. Political instability, contagious diseases and natural disasters have impacted directly on Taiwan and caused immediate damage to the travel and tourism industry over the review period. The presidential election in early 2004 and the following conflicts between the two leading parties resulted in a sharp decline in the number of domestic trips, with most tourist attractions suffering as a result. The SARS outbreak in 2003 led to huge vacancy levels in hotels and shortfalls in airline bookings. Furthermore, a devastating typhoon in the third quarter of the year resulted in a booking rate of less than 20% in affected areas during the peak season. Private accommodation is the fastest-growing travel accommodation type in Taiwan in both number of outlet terms and value sales terms. The overwhelming popularity of private accommodation over the review period threatened other travel accommodation operators. Such strong competition has led many large players to restructure their business operations and to upgrade facilities in recent years. Themed rail trips and pre-booked packages offered by airline companies are gaining in popularity. The number of trips taken using land transport made what was already the largest area also the fastest growing. Sales generated by bus/coach, however, are growing slowly, due to high car ownership levels and price competition among bus/coach operators. Two leading players in the car rental market, Kaplus Co Ltd and Hotai Leasing & Rental Co, account for over 50% of total market sales. Both companies have adopted aggressive marketing campaigns both in advertising and through forming strategic alliances. Online travel retailers are one of the most important areas in e-commerce and the fastest-growing travel retailer type since 1999. EzTravel is the most dynamic player in the travel and tourism industry with an aggressive approach to forming strategic alliances. Car rental and travel retail are expected to fuel sales growth for Taiwans travel and tourism industry over the forecast period. While internet transactions are forecast to grow healthily into 2009. [Report] Travel And Tourism in Taiwan Pub Time: 2005/04 Published by : Euromonitor International Distributed by : Global Information, Inc. Price US $ 1100.00 (PDF by E-mail (Single User License)) WPCode : EOS29381 | Home | FAQ | Contact | Mailing List | About The Infoshop | Policies | Links | Site Map | Available 24 Hours a Day US: 1-860-674-8796 EU: 32-2-535-7543 SG: 65-6382-3183 © 2005, Global Information, Inc. All rights reserved.



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