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Taiwan Travel, Tourism home publications events committees membership living in Taiwan yellow pages advertising -- about us contact Travel and Tourism: 2003 Issues Upgrade Taiwan's tourist industry Promote inbound tourism Link Taiwan to Greater China travel itineraries The ECCT Travel and Tourism Committee addresses issues concerning Taiwan's travel, tourism and hospitality industries and aims to help attract more visitors from Europe and raise the number of annual visitors to the island to six million as outlined in Taiwan's Challenge 2008 plan. While the issues raised in this position paper are focused on the business side on travel and to developing Taiwan's travel infrastructure, the ECCT wishes to point out that drawing more Europeans to Taiwan will help to improve understanding among Europeans of the island's people and their position in the world. The committee is happy to note that some progress has been made on issues raised in last year's position paper. With regards to the issue of immigration facilities at CKS International Airport, the committee welcomes the government's recent announcement to allow ARC holders that are members of the ECCT, and the American and Japanese chambers of commerce, to use the APEC-member immigration line. Although the committee would have preferred the adoption of its proposal to follow the Hong Kong model, where ID cardholders are not required to fill out any paperwork and are allowed to use a separate and speedier entrance and exit, the new measure is expected to significantly speed up immigration time for our members. Furthermore, progress has been made on the issue of female staff working at night. Although the penalty for infringements of Article 49 of the Labor Standard Law (which restricts women from working at night) has been reduced from a jail sentence to a fine, the committee urges the government to abolish this restriction, as it results in unfair discrimination against women, additional contract bargaining, and raises costs and reduces the competitiveness of firms operating in Taiwan. Upgrade Taiwan's tourist industry The Ministry of Transportation and Communications allotted NT$6.5 billion for upgrading the tourist industry. It is unclear how European companies, either as local branches or foreign entities, can apply for these preferential loans on equal terms with their Taiwan counterparts. Recommendation The committee proposes that investment by European companies be allowed and encouraged in all areas and that they have full access to the government funds and that any regulatory barriers to entry and operation of tourism entities are removed. Promote inbound tourism The Tourism Bureau has a larger promotion budget than ever before and this is a positive step in boosting visitors. Recommendations Attract more European visitors with incentives to foreign travelers and overseas and local Taiwanese tour operators. Allocate more of the Tourism Bureau's resources to attracting Europeans to Taiwan, rather than to mature markets where Taiwan is already well known. Japan is getting the lion's share of the promotion budget, with Hong Kong and Singapore taking up most of the remainder. Devoting more planning and funding to promote Taiwan systematically in Europe would reduce Taiwan dependency on a few sensitive sources. Publication of a tourism marketing plan would help European operators understand the government's strategic position and lead towards a quality tourism market. Cooperate with city government efforts to attract international tourists. Provide sufficient signage and information in English. Taipei has started to rectify this problem on bus signs, but not at bus stops. Bus maps and tour information for major cities and nearby areas should be published in foreign languages, and promoted both in and outside Taiwan. We offer our assistance in distributing this information. We also urge city and central governments to apply the Hanyu Pinyin system, which is taught in Europe for translating Chinese into foreign languages, and for use in addresses, on street signs, in government literature and elsewhere. Provide drug, weapon and quarantine information to travelers more discreetly. The lengthy and stern warnings provided during landing preparations give the passengers, the vast majority of whom are law-abiding, a "death penalty" image of Taiwan, as do posters at the international airport. The committee recommends that drug, weapon and quarantine information be provided together with visa application forms or landing cards and at tourist information outlets abroad. Promote specific aspects of Taiwan to Europeans. As a large number of current European visitors are traveling alone and are in Taiwan on business, attractions that would best be promoted to encourage them to extend their stay would include night life, museums, shopping (for IT and other products) and weekend trips to nearby mountains, hot springs, beaches and historic venues as well as to outlying islands. Our committee is ready to assist in supplying expertise from Europe to help develop these segments. Link Taiwan to greater China travel itineraries The committee encourages the promotion of Taiwan as a leading destination in greater China itineraries in support of the government's plan to operate direct flights between both sides of the Taiwan Strait in the near future. Technical preparations should be started soon, as trips between Taiwan and China now generally require combinations of tickets sold only in Taiwan or greater China at unpublished special prices, with a transfer most commonly in Hong Kong or Macau. Making matters even more bothersome, certain "agents" buy tickets outside Taiwan from mainland carriers for local resale, often without proper reservations or support. This raises the cost and complexity of organizing a tour to greater China including a stopover in Taiwan by European and local operators. Recommendation The committee proposes that to stimulate support and investments in the travel industry by European travel companies, efforts be made to regulate and upgrade this travel segment to international industry norms and provide tools to bring more ease and transparency to tour pricing and airline fares for European tourism via Taiwan to greater China. This would be helped by initiating Billing Settlement Plan membership and proper representation of mainland airlines, and by facilitating correct and full display of local and mainland flights and fares with unrestricted Global Distribution and airline reservation systems' access to the Taiwan market. © ECCT

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